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Soluta relaunches its commitment to young people through the Summer Bootcamps, a free training initiative this year entirely dedicated to Artificial Intelligence in a CRM key.


September 2025

2 min di lettura

Digital Trends constitute the main technological and market directions that influence the future of the business. They represent real strategic guidelines for business planning, elaborated from the...


September 2025

3 min di lettura

Digital Trends constitute the main technological and market directions that influence the future of the business. They represent real strategic guidelines for business planning, elaborated from the...


September 2025

2 min di lettura

Digital Trends constitute the main technological and market directions that influence the future of the business. They represent real strategic guidelines for business planning, elaborated from the...


September 2025

4 min di lettura

Soluta enthusiastically welcomed two students in PCTO (Pathways for Transversal Skills and for Orientation) offering them the chance to try their hand at real projects with a concrete impact....


September 2025

5 min di lettura

The second edition of the CRM Business Forum took place on 15 May, the Soluta event dedicated to CRM professionals and enthusiasts, which takes place behind closed doors. After the success of the...


September 2025

4 min di lettura

SalesPaddy is a post-CRM platform designed for those working in field sales, with the goal of making commercial work easier, more strategic and operational wherever you are.

Unlike traditional CRM...


September 2025

3 min di lettura

Soluta gives importance to training and collaboration with high schools and offers students the opportunity to get in touch with the world of work through the Pathways for Transversal Skills and...


September 2025

3 min di lettura

The digital marketing landscape is constantly evolving, and for large companies, the effectiveness of communications is a crucial factor for growth. Often, traditional newsletters, despite being a...


September 2025

2 min di lettura

Soluta recently completed a Salesforce customization project to manage complaints. An optimization of business processes that required in-depth analysis and advanced integration with existing systems.


September 2025

5 min di lettura

This year for the ninth consecutive year Soluta is organizing the Developer Week, at the Istituto Tecnico Superiore Corni. Soluta has long been involved in activities aimed at young people and...


September 2025

3 min di lettura

With the start of the new year, Soluta has undertaken a project for one of the most important players in the optical sector, the second globally. The target? Restart and optimize all business...


September 2025

3 min di lettura

Soluta brought digital innovation to a traditional context such as pastry making, demonstrating how CRM technology can be pervasive and adaptable to different sectors.


September 2025

3 min di lettura

Customer Service is often perceived as an inevitable cost center, intended to meet customer needs. But what would happen if we overturned this perspective, making it a strategic element for creating...


September 2025

7 min di lettura

In this article you will find some examples of how to implement an RFM strategy following five fundamental steps: integration, calculation, segmentation, definition of strategies and performance...

September 2025

6 min di lettura

Digital Trends represent the major technological and market directions that shape the future of business. They are not just trends, but real strategic guidelines for business planning in response to...


September 2025

8 min di lettura

In collaboration with five students in Master Management International and Marketing at IAE Angers School of Management, Soluta is conducting a research project aimed at understanding the influence...


February 2025

2 min di lettura

The CRM Business Forum was an inspiring experience and a true knowledge exchange on the topic of CRM. This event brought together industry professionals creating a unique networking opportunity that...


February 2025

2 min di lettura

Customer Base Analysis is Soluta's new product for collecting data and using it to enhance the value of the customer base. This can help companies make data-driven decisions to turn them into real...

February 2025

3 min di lettura

Digital Touchpoint Management is Soluta's new product for optimizing lead management.


February 2025

2 min di lettura

During Soluta's Summer Bootcamps, several lectures were given by IT professionals to high school students. These yielded numerous tips and thoughts on how to effectively prepare for the world of...


February 2025

4 min di lettura

In this article, Soluta wants to show how quick and easy it is to manage customer support interactions with the implementation of Freshdesk. What is Freshdesk?


July 2024

4 min di lettura

Soluta as a tech maker was in charge of a project for a client whose goal was to create product sheets with eye-catching images to be shown to customers, providing a visually pleasing and effective...


July 2024

2 min di lettura

Datapicker is an innovative tool developed by Soluta to facilitate data integration within CRM systems. Designed to be flexible and powerful, Datapicker allows data to be collected, transformed, and...


July 2024

2 min di lettura

With Soluta's Customer Base Analysis product, you can conduct in-depth analysis in the B2B world, while also leveraging techniques traditionally used in B2C. This is done by integrating multiple data...

July 2024

1 min di lettura

Starting an e-commerce is an extremely intricate process, and often the user can feel confused and disoriented.

We recently took part in an e-commerce project for one of our clients and identified...


June 2024

3 min di lettura

Unlike traditional email marketing software that only focuses on creating automatic texts and templates, marketing automation software provides a comprehensive solution for planning customer journeys...


June 2024

6 min di lettura

What is Summer Bootcamp?

Boot Camp is a form of training in our real workplace. It is an opportunity through which tech student can practice, enhance their IT skills through projects, collaborate...


June 2024

2 min di lettura

Soluta worked on a project for an Italian company in the manufacturing sector that was adopting HubSpot CRM for the first time. The objective was to manage the sales side, customer communications by...


June 2024

3 min di lettura

Over the course of this month, Soluta took on a project working closely with an international client. The goal? To create an exclusive B2B loyalty program, custom-designed to incentivize repeat...

May 2024

6 min di lettura

In this article you can find out more about promotional campaigns you can set up to encourage recurring purchases and reorders from your customers through automated email, SMS and WhatsApp. 

Through...


May 2024

1 min di lettura

In a world moving faster and faster in a digital direction, the main goal of many companies is becoming to attract potential customers online and foster effective interactions with them. If you also...


May 2024

2 min di lettura

Soluta offers you a solution to optimize your marketing strategies, improve your customers' experience and increase repeated sales, thus contributing to the long-term success of your business. By...


May 2024

1 min di lettura


May 2024

2 min di lettura

As part of a project for one of our clients, a leading stationery retailer in Italy, we set up an abandoned cart flow with the goal of reminding shoppers of the products they added to their cart, ...


May 2024

2 min di lettura

Soluta presents the ultimate solution for optimizing your website and data management by integrating CRM with your sales platform. With E-Commerce Communication, you can stimulate customers to...


May 2024

1 min di lettura

Soluta, CRM Expert, offers a perfect marketing solution to effectively integrate CRM to all your digital channels.With Soluta's support you can optimize your data management and improve digital...


May 2024

1 min di lettura

A key aspect to consider when running a business is building a strong relationship of trust with your customers. This is essential not only to encourage customers to return to shop, but also to...


May 2024

2 min di lettura

Soluta, human passion in a digital world.The genuine passion for technology is the beating heart of Soluta, the engine that fuels the work done and drives Soluta to constant study and updating in the...


May 2024

2 min di lettura

Last month we supported a marketing campaign for the launch of a new product for one of our clients in the equipment and machinery sector. The need was to integrate marketing activities with sales...


May 2024

3 min di lettura

The #DigitalTrends are guidelines for reflecting on future projects, supported by technology and related to a specific business purpose.


May 2024

1 min di lettura

Gathering customer feedback is essential for understanding their needs and preferences.This month we took part in a NPS project for B2B for one of our customer that needs to monitor customer...


January 2024

2 min di lettura

Many companies face the daunting task of streamlining their operations and data analysis in this digital age. We, as GN, can offer a flexible transformation as we understand that every business has...


January 2024

2 min di lettura

We took a part in a project for one of our customer who is a principal player in one of the biggest industry in United States. The biggest goal was to reduce the workload caused by live chat while...


January 2024

3 min di lettura

Whether you own a business, or you’re working in marketing or in sales or in customer service, you know the importance of having a great customer relationships. You may be thinking on how you can...


July 2023

6 min di lettura

SalesPaddy is a CRM solution more specifically a reinterpretation of the CRM in a modern logic in which more attention is paid to commercial needs rather than to the technical functions of the CRM.


July 2023

9 min di lettura

Freshdesk is part of Freshworks which is a suite of cloud-based business software solutions. It is a leading customer support software platform with features like ticketing, live chat, chatbot and...


June 2023

4 min di lettura

Big or small companies, all of them faces problems like not getting enough leads, low performance of Return on Investment (ROI), improve the collaboration between both sales and marketing departments...


May 2023

5 min di lettura

HubSpot is an all-in-one platform that connects every aspect of your company to serve as a single source of truth, not just a CRM system. It includes Hubs for Operations, Sales, marketing, customer...


May 2023

5 min di lettura

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