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Analyze purchasing behavior with Customer Base Analysis


Soluta offers you a solution to optimize your marketing strategies, improve your customers' experience and increase repeated sales, thus contributing to the long-term success of your business. By offering highly personalized communications focused on buying behavior you can set yourself apart from the competition; this can lead to increased customer loyalty and a competitive advantage in the long run.

Customer Base Analysis is a solution designed specifically to provide a deep understanding of customer buying behavior. This allows you to send personalized and engaging communications that encourage customers to repurchase from you. Through tools such as RFM (Recency, Frequency, Monetary Value), churning customer analysis, and not buying, you can gain a comprehensive overview of your audience and develop tailored strategies to maximize sales and build customer loyalty.

With Customer Base Analysis you can:

  • Send emails and setting up automations when the customer is becoming churning, as they are buying less and less
  • Send emails to customers who are about to reach the next cluster
  • Send alerts to the sales force when their customers change behavior
  • Create customized campaigns to increase customer loyalty and promote specific products through communications about new product updates and news

A project example:

The Churning Analysis

Analysis of the rate at which customers abandon a product or service, called Churning Analysis, is useful data for monitoring but also for directing strategic choices and intervention actions. This analysis is used to better understand who has stopped buying and the main causes leading to customer loss. As a result, it allows to understand what targeted strategies to adopt to improve customer satisfaction and increase customer loyalty.