17/07 Soluta 1 min read
With Soluta's Customer Base Analysis product, you can conduct in-depth analysis in the B2B world, while also leveraging techniques traditionally used in B2C. This is done by integrating multiple data sources, including contact details such as last site visit and last purchase, along with clustering based on different sales channels.
With CRM, it is essential not only to monitor customer turnover, but also to identify their behavior and group them into different clusters. The parameters of a customer can be identified through the analysis of three different factors:
- Characteristics: these are customer-specific and may reveal details that our data alone might not highlight, such as a customer who is important but places few orders
- Behavior: the pace of purchases, seasonal variation, cross-selling opportunities, payment methods
- Company products: to assess product readiness for specific types of customers and identify similar customer groups
By analyzing these three key factors you can gain valuable insights to optimize marketing and sales strategies through personalizing offers, improving the customer experience, and maximizing opportunities.
To learn more, visit Soluta's Customer Base Analysis product page and click here to download a sample analysis report!
