With the start of the new year, Soluta has undertaken a project for one of the most important players in the optical sector, the second globally. The target? Restart and optimize all business programs, improving the customer experience and further incentivizing purchases.
Thanks to the integration of revenue data, CRM and marketing automation platforms, we have automated rewards and incentives for customers, based on how much they buy and which products they choose.
Datapicker for integrating turnover data.
Salesforce CRM for level calculation and customer relationship management.
HubSpot Marketing Automation for sending notifications and targeted campaigns.
Reward and hire the customer: Encourage purchases by rewarding customers with discounts, gifts or particular commercial conditions.
Reduce the churn: Churn prevention campaigns to encourage the customer to remain faithful to the brand and reach new premium levels.
Support sales of the individual salesperson: Economic and material rewards for the customer who purchases certain items.
Encourage the eCommerce channel: Points that can be accumulated through online orders, which can be used to redeem prizes from a personalized catalogue.
Given the type of customers (North America), the program adapts the point accumulation method and the type of catalog based on the purchasing cluster (high or low spending). The recalculation of the rankings and levels takes place at the beginning of the year to guarantee transparency and precision in the transition to the higher level.
Improved automation: Drastically reduce manual level management in business plans.
Customer Satisfaction: Real-time level status updates and rewards immediately available.
Measuring effectiveness: Detailed dashboards and reports to monitor programme performance.
A survey of participants confirmed a high level of satisfaction, highlighting the smooth transition from one level to another and the perception of being rewarded on time.
The commercial programs adopted demonstrate how typical B2C strategies can be effectively applied to B2B. Not only discounts but also gifts, special conditions and personalized campaigns to reward and engage the customer base.
Thanks to the technologies adopted, Soluta has centralized communication with customers, improving the effectiveness of campaigns and ensuring optimal management of commercial programs.
This project confirms Soluta's commitment to providing innovative solutions, transforming internal management and improving the customer experience. An approach that other companies can also adopt to reward, incentivize and retain their customers.
If you are interested in this type of project, contact us to request a demo!